Of course, content in paradise is social media gold, but it’s not the IG-worthy photos that make this campaign stand-out. Topicals is the first beauty brand to host a fully BIPOC sponsored brand trip and feature smaller creators. The skincare brand invited a diverse group of 18 ...
One part of their campaign featured Nike athletes like Michael Jordan and Serena Williams posting to their social media feeds a post that read, “If you ever dreamed of playing for millions around the world, now is your chance. Play inside. Play for the world.” Nike also ran a video ad...
Creating a Social Media Campaign That Works Successful campaigns have certain characteristics that are common to all of them. However, the planning might vary depending on the type of campaign, the type of industry, and the social media platform being used. Create a campaign that works using the...
A social media campaign is a coordinated effort to promote a product, service, or message across social media platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn. The goal is to engage with the audience, increase brand awareness, and drive specific actions such as website visits,...
It had never occurred to me to track social media posts for links, but you can never tell how a journalist is going to reference your campaign, so it’s worthwhile setting up a backlink alert for all your assets just in case! The growth of brand searches is a real testament to the s...
However, it’s not as easy as inserting a hashtag before any old phrase and reaping the rewards. These days there are so many horror stories out there of brands who have had the hashtags that they’ve created used against them to smear their brand. Try to avoid a social media explosion...
Investing in Social Media is just that, investment. Getting it right can yield a fruitful reward in engagement, brand recognition, brand ambassadors and traffic. Getting it wrong can equally go the other way to the same extreme – just look atthe worst Social Media fails of...
Social behavior change campaigns like the hand-washing example is about building awareness around a social issue to change someone’s behavior or attitudes. There are loads of examples of these types of campaigns. Sometimes, a campaign can be so successful, it can have an enormous effect on a...
For our final example, we’re showcasing our own social media employee advocacy program. Our program isn’t as formalized as some of the others, but there are some great examples of the tactics that we’ve mentioned throughout this blog post. And I didn’t even tell them beforehand! We...
A successful advertising campaign can take many forms. Here are 12 excellent advertising examples across different platforms.1. Fly by JingFly by Jing makes Sichuan sauces and spices. The brand has used social media to connect with its audience since its viral Kickstarter campaign in 2018. ...