From Barbie-themed ketchup to exploding owl butts, these campaign examples prove that PR can drive real, measurable results.
A PR (Public Relations) campaign is a series of activities aimed at improving the public image and reputation of a company, product, or individual. It’s about managing how information is communicated to the public and ensuring that the organization is seen in a positive light. Whether PR can...
Richard Burton, Vice president of Communications and Community Relations,said, “…We wanted to turn our holiday marketing campaign into a tradition by doing something that’s never been done before…We wanted to surprise guests with meaningful, personalized gifts when they least expected them.” Co...
The first step of any PR process is to plan out the campaign. There are various routes that companies can take to achieve an effective public relations campaign. Many resources exist now that help companies decide whether they should hire a professional public relations agency or use a do-it-...
Public RelationsPepperdine University's (California) 1980s fund-raising campaign was designed to raise overall institutional visibility, establish an image of quality education, improve institutional image in the business community, increase fund-raising momentum, and raise significant money for immediate ...
How to ensure your first—or next—PR campaign proves lucrative By Lexie Smith· March 25, 2021Let's start with the basics. What even is public relations (PR)? I'm the founder of THEPRBAR inc., and I like to describe PR as "the art of cultivating opportunities through strategic re...
When creating a content marketing campaign, successful businesses always make sure that… None of the content is a dead end. That means creating content that always has a next step and a call-to-action. If you have a blog post, for example, it should have a call-to-acti...
In an age where consumers value endorsements from trusted sources, understanding the metrics of earned media isn't just advantageous—it's essential. Knowing who advocates for…See more > marketing strategyPublic Relations & Digital PR EN FR IT...
Share Your Story: How to Write an About Us Page (+ Templates and Examples) Public relations (PR) Reaching out to people who write about your niche is an important part of any crowdfunding campaign. When you hear “PR,” your mind might go straight to pitching stories to big-name media ...
Examples of successful brand communities All brand communities are unique. Take a look at a few companies that have built an active, passionate community of committed customers to get some inspiration for building your own! Peloton: Competitive and supportive ...