We're Holograph, the trusted agency for launching successful consumer facing digital brand marketing campaigns, loyalty campaigns, and engagement campaigns
In the fast-paced world of marketing, terminology can get tossed around like a hot potato. Two terms that often get confused are “marketing campaigns” and “advertising campaigns”. While they work hand-in-hand, there’s a key distinction between the two. ...
Now that you’ve seen some examples of video ad campaigns that work, it’s time to start creating your own video ads. Here are four quick tips for creating successful marketing videos. 1. Make the first few seconds count If you want your audience to engage with your marketing videos, you...
5 steps for building measurable marketing campaigns You put creativity and sweat into your marketing efforts and hope for the best outcome. But, are you doingeverythingyou can to get the most from yourmarketing campaigns? Your business depends on the performance of your marketing efforts. After ...
1. Product marketing campaign Product marketing campaigns are used to introduce a product (or a product feature) into the market. They are one of the most important and complex campaigns in the life cycle of a product. This is because a newly introduced product (or service) needs effective ...
In this article, we cover seven powerful metrics and key performance indicators (KPIs) you need to measure to evaluate your marketing campaigns, including strategies to optimize them, so you gain deeper insight into what’s working and what’s not. You'll walk away with an understanding of: ...
Overcoming the barriers of the assisted living market: Developing successful marketing campaigns to connect with an over-50s audienceDespite being overlooked in the past, brands are waking up to the fact that the over-50s is one of the most affluent consumer groups. This paper examines the ...
“What is the #1 habit of highly successful content marketing campaigns (i.e. what do businesses that have success with content marketing do well consistently)?” You can see the full answers of every respondent below, but we’ve also categorized each answer to see what common...
Bonus resource: An influencer marketing campaign brief can make or break a partnership. Use our influencer marketing campaign brief template to set a solid foundation for your next campaign. Get the template What do different types of influencer marketing campaigns look like? There are many variation...
During their research, Old Spice discovered that women made 60% of body wash purchases, including those for men. So, they redefined theirdigital marketing campaign strategyand ran campaigns targeting women shoppers. They recruited former wide receiver, Isaiah Mustafa, to star in the ad. ...