Lead generation is the process, either through short campaigns or constant always-on activity, of attracting new potential customers to your organisation. This typically involves igniting their interest in your products or services. As the first step in the sales journey, lead generation is...
When you create and execute a lead generation strategy, it’s important to analyze, track, and tweak your campaigns every other week or month. Since most businesses drive traffic and leads through inbound and outbound sources, there’s a need to analyze, track, and tweak performances across...
Lead generation is a critical part of the marketing mix. Even with a sound marketing strategy and flawless tactical executionof lead generation campaigns, companies will not achieve maximum marketing ROI without a fast and effective lead man-agement process. Many marketing campaigns successfully ...
Callbox’s tailored ABM strategy enabled a Canadian logistics provider to successfully break into the competitive US market, driving lead generation and appointments. Callbox Drives Pipeline Growth for Cloud Services Leader Callbox executed a strategic multi-channel program that enabled a leading cloud ser...
Marketing campaigns aim to promote a specific product or service to a specific audience, using assets like landing pages, lead generation forms, emails, and social media content that help increase brand awareness, conversions, and customer retention. However, launching a campaign is just a small pa...
Better content = better results. Get high-quality content to complement your cross-channel campaigns to drive more traffic, leads, and conversions. Talk to acontent specialistat ClearVoice today to get started. Stay Ahead with Industry Insights ...
Email marketing campaigns are necessary for any business looking to expand its customer base and increase sales. This blog includes 12 tips for you to send your first email marketing campaign.
Highly targeted email campaigns can return up to 40X what they cost. Video Marketing We create some of the highest-converting videos in the industry, from reputation videos to expert interviews to online offers. Lead Generation Get high-quality leads for your team every day. We’ll do the ...
Digital Marketing Success cases: learn about the most successful interactive campaigns launched with the Easypromos apps. Examples, ideas and tips.
Sweepstakes are useful for all types of brand awareness andlead-generation campaigns. They’re less often used to generate direct sales since requiring a purchase to enter can be legally tricky. 2. Customer loyalty giveaway Customer retentionis a criticalbusiness growth strategy. This giveaway aims...