Anand Srinivasan is a digital media consultant and the author of the book “Cold Calling Success: Tricks & Strategies.” He also runs a newsletter for entrepreneurs,Entrepreneurship Daily. Regardless of whether you are the sales guy making the phone call or the prospect receiving them, we all h...
Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales int...
Cold-calling isn’t an easy option. So it is important that you know as much about the business as possible before you pick up the phone. Always try and speak to the person in charge of making decisions, ensuring your pitch reaches the right ears. Ringing early in the morning or late ...
Don’t Neglect Lead Generation.Conversions are essential, but without new leads, your revenue will quickly dry up. Use advertising and marketing strategies to help draw in new prospects, or targeted cold-calling to reach out to procurement leads. Make sure you set aside some time each week to...
How big is your team? Do you have a person for prospecting, another one for cold calling, another one for closing deals, and so on? If you’rea small business owner, it might not be the case. Understanding your team’s strengths and weaknesses will help you create a strong sales proce...
In this chapter, we have discussed about different strategies opted by attackers to engage target and initiate infections.Spear phishingand waterholing models are heavily used in targeted attacks, thereby resulting in successful infections. In majority of these models, social engineering plays a vital ...
Some companies allow other businesses to apply to become their partners. This process lets you choose from interested applicants instead of cold-calling potential collaborators. Add an application form to your website for contact information and other details. ...
“Cold calling with good intentions means you call on people by name to share their thoughts.” There’s a caveat here: Attendees should be given the chance to simply pass on the opportunity to speak up. “Your cold calling is not aimed at putting people on the spot but rather to avoid...
bold and industry-disrupting moves to get Spanx in front of potential customers and distributors. She even resorted to cold-calling hosiery mills directly, moving from one “no” to the next until landing on the one owner with daughters who immediately saw the brilliance in the idea. It was ...
The days of cold calling and door knocking to generate leads are dwindling as organisations deploy increasingly sophisticated ways to find new customers. Often, that means attracting them within digital spaces. Of course, digital marketing brings with it many opportunities for automation, colla...