When you’re advertising with Google AdWords, how much you bid on a keyword determines not just how much your ads will cost, but also how much exposure your ads will get. In this article, Using Google AdWords and AdSense author Michael Miller offers valuable bidding tips for minimizing your...
As Google will tell you, you do not necessarily have to spend a fortune on AdWords to get the maximum out of your PPC advertising. But even if you have a small daily budget, you would justifiably want to ensure that your money’s not getting wasted. This post can help. Planning The f...
Create a Successful Google AdWords Campaign Hands-on advice on how to improve ROIDimitry Karloff
Native advertising offers publishers and app developers a valuable revenue stream. Publishers can monetize their digital properties by integrating sponsored content that aligns with the platform’s style without compromising theuser experience. This is particularly relevant for free apps and online platforms...
And since 65% of SMBs and medium-sized businesses have a paid ad campaign, investing in advertising ensures you keep up with the competition. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms. Optimizing Your Website for Search Engin...
Harper launched GoEdison and quickly gained positive cash flow. The company has since evolved and now focuses on specific services such as B2B lead-generation email marketing and Google advertising. A content strategy proved successful in attracting clients, and GoEdison is now planning for major gr...
They average about 300k visits every month because of their Google Adwords advertising spend. This means they are bidding on keywords and paying for traffic on top of the organic traffic they already get. It's possible that buying this additional traffic has helped them gain additional links beca...
Most search engines follow the PPC advertising model. Google is the leading search engine, acquiring the largest volume of search shares, Yahoo, Bing, Ask, and AOL. There are numerous keyword research tools to help you find relevant keywords for your campaign includingGoogle’s Keyword Planner, ...
Using paid advertising for your contest can be done two ways: a) If you have NO audience whatsoever and are starting off with a contest to build one. b) To test effectiveness of contest ideas before releasing the contest to your mass audience. When creating your ads, be sure to include:...
There are two primary ways advertisers can track the success of their advertising efforts. 1. Google AdWords conversion tracking Within the platform, AdWords offers a simple and easy way to implement conversion tracking code that records when a visitor hits a pre-defined page on your business’s...