Call to action.The best approach to persuade subscribers to do what you want is to ask them. Take the following example, "Click here to take advantage of this subscription offer." Before they even open your email, subject lines like these let them know what the message's goal is. So, ...
If you rely on email to market your business (and, honestly, who doesn't these days?), here's what you're up against: The average email user receivesmore than 70messages per day, according to technology market research firm Radicati Group. In other words, people's in-boxes are ...
There are three areas that need to be addressed in every email subject line, and when you cover them, with or without acronyms, your employees will inevitably save time. Topic Clarifying the topic of your email seems like a no-brainer, but we still see plenty of one-word subject lines or...
For example, you can try two different email subject lines to see which one people open more. TOFU and BOFU—stand for top of funnel and bottom of funnel, and they are a way of classifying what marketing is doing. TOFU refers to when you first start to engage with a pros...
Ensure that your emails are still displaying properly on the most recent versions of popular email programs and apps. Review your design and content for accessibility compliance. A/B test subject lines and sender addresses. And make sure you’re staying on the right side of the ever-expandin...
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we are subject to the narrative bias: when you look externally for lessons learned, you are likely to buy into or create a tidy narrative as to how an individual or group of individuals succeeded. For example, with Facebook it is easy to paint the narrative that Facebook was successful by...
Content Marketing/4 January 2024 SEO SEO Comparison Tools can Supercharge Your Content Marketing Plans SEO is a competitive field where anyone in the world could be your next challenger. Half the battle is knowing what your competition is doing now and what they plan to do in ...
“I’m incredibly proud of our team for the strong fourth quarter results that capped off a remarkable first year as a public company, with sustained momentum across all segments, service lines and regions,” said President and CEOJennifer Scanlon. “Robust organic revenue growt...