I also perceived that some of Karmaloop’s strategy, the discount codes and sales and all that stuff was really good for Karmaloop, for driving volume, but I felt like it was bad for the culture of streetwear. I thought it hurt the stores, who at the time were really important. They ...
“It wasn't cheap. So if you were able to put together a whole entire outfit to wear to a go-go or special event and customize it, that meant you had some money,” says Kevin “Scooty” Hallums, co-founder of streetwear brand Diet Starts Monday. The store itself was a gathering s...
“I think New York is the best place to get started because aside from the financial hurdles, everything else is much easier and better. You’re actually hands-on with it and not working through emails, but learning because you have fabric stores everywhere, pattern makers, and everything ...