“It wasn't cheap. So if you were able to put together a whole entire outfit to wear to a go-go or special event and customize it, that meant you had some money,” says Kevin “Scooty” Hallums, co-founder of streetwear brand Diet Starts Monday. The store itself was a gathering s...
I also perceived that some of Karmaloop’s strategy, the discount codes and sales and all that stuff was really good for Karmaloop, for driving volume, but I felt like it was bad for the culture of streetwear. I thought it hurt the stores, who at the time were really important. They ...