The emergence of the Chinese-developed social media TikTok and Douyin has drawn the attention of academics and encouraged them to investigate its suitability in different functions, including but not limited to interactive marketing. This chapter extends
La demande renvoie un message Exception de traitement lors de la communication et une erreur -1 Lorsque vous utilisez le client Streaming pour envoyer une demande, le message d'erreur suivant peut s'afficher : Caused by: com.oracle.bmc.model.BmcException: (-1, null, false) Processing exceptio...
, Communication and persuasion: Central and peripheral routes to attitude change (pp. 141–172). Springer. Chapter Google Scholar Petty, R. E., Cacioppo, J. T., & Goldman, R. (1981). Personal involvement as a determinant of argument-based persuasion. Journal of Personality and Social ...
In addition to self-practice, exchanging information with peers also helps entrepreneurs understand the trend of rule changes. Chaoge learned his operating knowledge from his friend. In his opinion, compared with training institutions, daily communication with friends can bring him more practical experien...
2022; Ming et al. 2021). Theoretical and managerial implications Communication in live-streaming commerce is entirely different from traditional e-commerce. This integrated model contributes to theory by investigating the mediating roles of immersive experience and social interaction to identify six paths...
The outbreak of COVID-19 has made the offline real economy suffer an unprecedented test, and the online e-commerce livestreaming model, as a new marketing model, has been rapidly developed. Based on the SOR model, this paper clarifies the interaction bet
Liao, J., Chen, K., Qi, J., Li, J., & Yu, I. (2023). Creating immersive and parasocial live shopping experience for viewers: The role of streamers’ interactional communication style.Journal of Research in Interactive Marketing,17(1), 140–155. ...
Livestreaming mar- keting has increased social presence in e-commerce by introducing real-time reciprocal communication, which has also created a gap between offline and online marketing (Addo et al., 2021). Studies have examined livestreaming in social media and gaming contexts outside digital ...
Communication Patterns The way people communicate is changing, with a shift towards more visual and interactive formats. Video content, podcasts, andlive streamingare becoming increasingly popular, affecting how information is conveyed and received (Culnanet al., 2018; Younget al., 2020). Communicatio...
This study draws on tourism literature and current examples to propose that the emergence of Travel Live Streaming (TLS) provides new affordances for live streamers, viewers, and sponsors. Despite its increasing popularity and the new opportunities for communication and marketing in tourism, TLS has ...