Winning companies don’t follow conventional wisdom. They apply five acts of unconventional leadership that allow them to close the strategy-to-execution gap.
We use this simplified approach to SOSTAC® as we’ve found – through our collective experience in creating many different digital marketing plans – that it works best when you set objectives for digital marketing activities as part of the process of reviewing existing performance and reviewing ...
Learning how to make a content strategy that works for your business will help ensure you get a strong return on investment and start seeing results. If you want to learn about the essential components of crafting an effective content strategy, I’ve got the answers in this guide. Key Take...
Here's how to figure out a publishing cadence that works best for your brand: Analyze peak times: Use analytics tools within social platforms or external tools like HubSpot or Later to find the days and times your audience is most active. Remember, time zones and holidays can affect engageme...
Cascade is an all-in-one cloud-based strategic planning and execution platform for teams. Connect your Cascade workspace to all your tools and apps to always have the most up-to-date and relevant data that pertains to your strategy.This connector is available in the following products and ...
Standing out on social platforms isn’t about coming up with new ideas. Anything that works will soon be copied, remixed, and reposted anyway. What makes your brand shine is your ability to connect with your target audience. Every post, every comment, and even your posting schedule — it ...
Brand experience: Why it matters and how to build one that works Annette Chacko Written bybyAnnette Chacko Published onJune 7, 2023 Reading time10 minutes Share X Facebook LinkedIn Email Copy Link At the end of the day, we want to cut through the noise and leave a lasting impression ...
1. In along strangle—the more commonly used—the investor simultaneously buys anout-of-the-moneycall and an out-of-the-money put option. The call option’s strike price is higher than the underlying asset’s current market price, while the put has a strike price that is lower than the...
There is evidence that this strategy does perform well over several years, but no one has offered a satisfactory explanation for why it works. The Halloween indicator is fascinating for the reason that it is an empirical anomaly as well as a mystery. ...
dollar return around deal announcement. The average total shareholder value added (TSVA) is the sum of those dollar returns for buyers and sellers. While buyers lost an average of $285 million, sellers gained an average of $469 million. That works out to a TSVA of $184 million for...