Session 2 External Environment;The external environment of companies;General Environment;Economic environment;Technological environment;Social and cultural environment;Political and legal environment;Natural environment;International environment;Industrial environment;If you will set up a business, which industry wil...
of the business, products, market, and the management Learning curve(experience curve) 经验曲线效应来源:熟练,专业化,默会知识显性化(吹灯泡),创新(了解越深,越有创新可能,本田宗一郎),标准化 学习曲线的共性 企业间的学习效果差异(吃一堑长一智,与反复跌跟头) The design of the products and process Take...
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This template is nice for those looking for Blue Ocean Strategy PowerPoint template as well asfree Strategy PowerPoint templates. You can download this strategy template to create a holistic environment for aligning all of your business units and processes, effectively manage the risks, initiatives, r...
BUSINESSLEVELSTRATEGYANALYSIS ThePositioningApproach. Porter’s5Forces. ValueChainAnalysis. TheGenericStrategies. ThePositioningApproach Theoldestapproachtomilitarystrategy. Thenewestofthethreeprescriptiveapproachestostrategy. DesignandPlanningApproacheswereexplainedinChapter3. Focusesonhowfirmsinagivencontextdifferinproduct...
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strategistinbusiness?Ratethemonascaleof1to5. (1=lowestlevelofimportance;5=highestlevelof importance) 1decisiveness 2aggression 3thoughtfulness 4intelligence 5patience 6asenseofhumour 7experience 8honesty ReadingReading Warmup 2 Nikewasfoundedin1964,asBlueRibbonSports,by ...
While these terms are used interchangeably, marketing strategies are broader summaries of what your business does to overcome your pain points, meet your goals and reach your audience. A strategy provides a larger picture of how you plan to stay ahead of your competition. It can reveal threats...
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1、Part ThreeDeveloping the marketing mixLecture SevenProduct StrategyAt a glanceDefine product and major classifications of products and servicesUnderstanding individual product decisionsExplain the decisions of developing product lines and mixesDefine the steps in the new-product development processD 2、...