This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign pr...
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign proce...
Strategic planning for public relations: Fifth edition This innovative text offers a new way of understanding public relations and other types of strategic communication. Following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding of the plann... RD...
Strategic Planning for Public Relations. Second Edition. Lawrence Erlbaum Assiciates Publisher: LondonSmith RD (2005) Strategic Planning for Public Relations, vol. 2. Mahwah, NJ: Lawrence Erlbaum Associates.Smith RD. 2005. Strategic planning for public relations, 2nd edition. Mahwah, New Jersey, ...
In this field study, a strategic plan was designed for public relations of Karaj municipality.The aim was to examine the strategy employed by this organizational unit and also to find the extent to which theobjectives have been achieved.KEYWORDS: Strategic planning, Internal factors, External ...
Strategic Planning for Public Relations Language: English Pages: 408 Publisher: Routledge; 2 edition (August 2, 2004)ISBN: 978-0805852394 Format: PDF / Kindle / ePub Size: 3.78 MB This innovative text offers a new way of understanding public relations and other types of strategic communication....
Strategic communications management : making public relations work Jon White, Laura Mazur (The EIU series) Economist Intelligence Unit , Addison-Wesley Pub., c1995 J White,L Mazur - Economist Intelligence Unit , Addison-Wesley Pub. 被引量: 161发表: 1995年 Strategic Planning for Public Relations ...
Strategic planning for public relations Public relations is a key activity for most chairmen of public companies and nationalized industries. It is somewhat suprising therefore how few large comp... Stuart,P St.,Slatter - 《Long Range Planning》 被引量: 256发表: 1980年 Public Relations as Rela...
外部关系部门焦点在一点绞盘的营销和公共关系方面。 [translate] aResponsibility for management, strategic planning and execution of all Marketing and Public Relations for ACE Winches. 对管理、所有行销的战略计划和施行和公共关系的责任为一点绞盘。 [translate] ...
Strategic Orientation, Strategic Planning System Characteristics and Performance This article examines the differences in strategic planning system characteristics such as planning implementation, market research competence, key personn... R Veliyath,SM Shortell - 《Journal of Management Studies》 被引量: ...