Marketing Strategy, Strategic Planning and Corporate Social Responsibility: An Exploratory ResearchMarketing strategyCSREuropean manufacturingQualitative inquiryIn the last decades companies have started embracing Corporate Social Responsibility (CSR) for their Marketing Strategy (MS). Ethical scandals as well as...
Scholars have paid considerable attention to studying the relationship between corporate social responsibility (CSR) and firm performance. Yet, little empirical research demonstrates what actually shapes or drives CSR. This paper builds a case that formal strategic planning is one such driver in that it...
Relationships Between Corporate Social Responsibility and Strategic PlanningCurrently, organizations still have not reached full maturity in terms of implementing CSR programs. They continue to address CSR in different ways and focused on different objectives. Despite the fac...
ACCA P1 考试：CSR STRATEGY AND STRATEGIC CSR (二)WHAT IS STRATEGIC CSR?‘Strategic’ is a term used to signify a certain motive. For a business, something that is strategic is concerned with the long-term success of the business and its strategic positioning with regard to a range of ...
ACCA P1 考试：CSR STRATEGY AND STRATEGIC CSR (三)SHOULD CSR BE STRATEGIC?The question about whether CSR should be strategic is an ethical question. Supporters of the pristine capitalist perspective are likely to believe that all of a company’s value should be used explicitly for the benefit of...
will be the most efficient way to use those resources. CSR, which is not strategic, can be wasted or misdirected, perhaps at the whim of the person disbursing the funds or planning the activities. When CSR is strategic, it is more likely to be better planned and more effectively ...
2030: strengthening the planning, monitoring and evaluation of the education system through EMIS; enhancing the education sector responses to HIV and AIDS; improving the quality of education for peace programme; and strengthening literacy development through advocacy and technical supporttostrategicplanning....
Learn about the strategic planning process in business, what it is and what it is not. Discover examples of goals, strategies, and tactics in a...
Practicing corporate social responsibility: the strategic intent, planning process and outcome In the social media era with unpredictable changes in global competition and geopolitical landscape, the call for more corporate accountability has been gr... L Hui - Strategic Management Societys Special Confer...
CSR is a charity, the donation can be made with tax relief. This means that the recipient can receive the value of the donation plus the marginal rate of tax that the company would pay on that amount if it was posted as profit. In such a case, a company carefully planning its CSR ...