Kehm, B. M.: „Strategic Management of Internationalisation Processes: Problems and Options". In: Tertiary Education and Management, 5. Jg., 1999, H. 4, S. 369-382.Kehm, B.M. 1999. Strategic management of internationalisation processes: problems and options. Tertiary Education and Management...
Strategic marketingThe internationalisation of retailing has been a facet of retail developments in recent years and will continue to be of importance to ... Treadgold,D Alan - 《International Journal of Retail & Distribution Management》 被引量: 331发表: 1990年 Strategic market behaviour in the ...
Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services The service sector is becoming increasingly important in the global economy; this is especially true for 'soft' services involved in providing information ... DA Ball...
2021, Journal of Open Innovation: Technology, Market, and Complexity Citation Excerpt : Implementation of efficient technological transfer is gaining strategic importance under the current conditions of accelerated transformation of socio-economic processes caused by rampant technological development. In such ...
of failure Changing Markets Loss of Status Changing Attitudes Towards Inertia Work Fear of Unknown Internationalisation Social Transformation From Organisations Increased Competition Strength of Culture New Technology Sunk Costs Lack of Resources Contractual Agreements ‘Culture ’ ‘Unfreezing ’ and the ...
More specifically, this paper discusses the growing possibilities offered by the new technologies in response to four strategic decisions, which are increasingly important: (i) business/product internationalisation, (ii) the segmentation of related markets; (iii) business/product positioning and (iv) ...
SME internationalisationStrategic typesThis paper identifies different strategic types of internationalised SMEs, in so doing providing managers and entrepreneurs with a much better understanding of the main strategic options and their relationship with the international performance of firms. We provide a ...
(1997). The impact of the strategic choice on the internationalisation of the firm. In G. Chryssochoidis, C. Millar, & J. Clegg (Eds.), Internationalisation strategies (pp 193-206). London and New York: Palgrave Macmillan.Clark, T., and G. Mallory (1997). The Impact of the ...
'Strategic management of internationalisation processes: Problems and options', Tertiary Education and Management 5(4), 369–382.Kehm, B.M. 1999. Strategic management of internationalisation processes: problems and options. Tertiary Education and Management, 5(4): 371-382....
The evidence is consistent with the notion of a stage-wise internationalisation process. The discussion points out how the transition from low-price and cost-oriented exporting to differentiated marketing poses hurdles which many currently successful exporters have yet to overcome....