But the sort of thing NYRB does is a kind of publishing, of older books in new, more portable guises (old wine in new bottles, not what Jesus ordered), that goes back to the Italian Renaissance printer Aldus Manutius and the Temple and Oxford Classics, the Modern Library and Anchor Book...
Pharmacist John Stith Pemberton invented a cocawine called Pemberton’s French Wine Coca in 1884. He was inspired by the formidable success of French Angelo Mariani’s cocawine, Vin Mariani. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began ...