For example, their wireless headphones comparison table is actually a “shoppable image” tile with a simple static image and multiple product “interaction points” added to the thumbnail product photos. Mother Dirt Mother Dirt uses really strong clear imagery to put across their story and product...
Furthermore, when consumers perceive the platform as valuable in enhancing their shopping experience, such as offering superior product information or comparison features, they may be inclined to actualize their shopping intentions on the platform. Therefore, the current study suggests that performance ...