The response model isa classification model. The task is to classify the customers who will respond to the next marketing campaign on the basis of information collected about the customers. The first step in the predictive modeling process is to determine the objective variable to be modeled. ...
Advances in Economics, Business and Management Research, volume 218 Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022) Stimulus-Organism-Response Model: Antecedent and Consequent Customer Engagement Nunik Dhian Rahmawati,1 Rini Kuswati2,* 1,2 Faculty of Economics...
(2011), "Application of the stimulus-organism-response model to the retail environment: the role of hedonic motivation in impulse buying behavior", ... CS Au-Yeung,RF Chao,RL Chang - 《International Journal of Research in Business & Social Science》 被引量: 0发表: 2024年 Do digital celebri...
Data processing was conducted by employing the PLS-SEM analysis tool to test the model developed using the application of the stimulus-organism-response model. Each Online Brand Community (OBC) characteristic shows a significant positive effect on customer engagement. Customer engagement has a ...
Sensory Marketing Cues and Behavioural Intention: An Application of Stimulus Organism Response Model in the Hospitality Industry of ThailandBehavioural IntentionSensory Marketing CuesCustomer SatisfactionTrustThailandThe main focus of the current study is to investigate the impact of sensory marketing cues, ...
This study aims to compare Stimulus-Organism-Response (SOR) model between international and local coffee-house chain. A consumer intercept survey was conducted to collect 281 usable and valid data from Starbuck and Old Town coffee-house chain. A t-test and Structure Equation Model was performed ...
Based on Stimulus-Organism-Response model, this study develops an integrated model to explore the effects of 6 marketing-mix components (stimuli) on consumer loyalty (response) through consumer value (organism) in social commerce (SC).Design/methodology/approach In order to target online social ...
Advertising has a built-in "We Talk, You Listen" logic (even direct marketing's claims to "relationship marketing" is built mainly on stimulus-response mechanisms), whereas public relations use communication to manage debate -- steering it towards the desired issues or platforms. Will this kill...
The role of the Stimulus-Organism-Response (S-O-R) model in explaining effects of image interactivity technology (IIT) on consumer responses © 来自 brunel.ac.uk 喜欢 0 阅读量: 77 作者: R Algharabat 摘要: Literature study:What has been done before?Literature review in this field has ...
Wu, X., & Lai, I. K. W. (2022). The use of 360-degree virtual tours to promote mountain walking tourism: Stimulus-organism-response model.Information Technology & Tourism,24(1), 85–107. ArticleGoogle Scholar Xiang, D., & Lehmann, L. S. (2021). Confronting the misinformation pandemi...