“It’s so easy a dad could use it” The examples we use in everyday language and business are surprisingly powerful. If you talk about it being so easy a “mom could use it” I encourage you to push your creativity a step forward to think beyond the simplest of stereotypes. ...
To help you write a strong brand positioning statement, here’s a little template you can use: We offer[product or service]for[target market]to[value proposition]. By including this step in your brand-building strategy, you'll be able to set your brand apart and gain an edge over your ...
A battle is raging to keep systems secure, as we race to realize the immense value data can bring, as recently outlined in the Arm Security Manifesto. Our eyes remain firmly on the prize, securing the next trillion connected devices. The journey for PSA doesn’t end with the release of ...
We all have to start somewhere. With writing a book, the first phase is made up of four parts: 1. Decide what the book is about Good writing is always about something. Write the argument of your book in a sentence, then stretch that out to a paragraph, and then to a one-page outl...
Keep the ultimate statement to no more than two sentences in length. It might seem hard to keep your statement that short and still communicate what you want to say. But you can always create a longer manifesto to flesh out the ideas in your vision statement. Think of the longer version ...
However, to keep things in perspective, I think I could count the number of checks I’ll have to fill out this year on one hand. I definitely won’t use up the whole book of checks I have. Here’s a quick list of steps to write a check with cents followed by a detailed step by...
45 Philip findeth Nathanael, and saith unto him, We have found him, of whom Moses in the law, and the prophets, did write, Jesus of Nazareth, the son of Joseph. 46 And Nathanael said unto him, Can there any good thing come out of Nazareth? Philip saith unto him, Come and see. 47...
In this, the first post in what will be a series, I hope to show you just how powerful a manifesto can be in taking your blog to the next level. What Has Brought Me to This Point? The idea of writing a manifesto has been on my mind for a long time. It is what I feel is ...
11 October – How to write like a natural... HerBusiness I often wish I’d write more. But I’m not a natural writer like some people are. For me, it takes effort being “in the flow” and having time to write, reflect and correct. And while I don’t always find... read mo...
To help you write a strong brand positioning statement, here’s a little template you can use: We offer[product or service]for[target market]to[value proposition]. By including this step in your brand-building strategy, you'll be able to set your brand apart and gain an edge over your ...