First, define all of the factors you’re going to think about to determine your brand’s value. If your company is relatively new, you’re more likely to focus on financial metrics, like revenue and profit margins, and how they compare to the results of great brands in your industry. If...
Calls are repeatedly made on corporations to respond to the challenges facing the planet from a sustainable development perspective and governments take solace in the idea that corporations' transparency on their corporate activity in relation to sustainability through voluntary reporting is adeq...
All these measures are “even more important in the wake of COVID-19, which forced us to reevaluate our priorities, keeping the same goals we already had but giving a different priority to each of them,” Mantero contended. The company’s broader CSR program is intended to promote a susta...