The Mission Primer: Four Steps to an Effective Mission StatementRichard O’HalloranDavid O’Halloran
Joan Lunden’s in-house research and writing team works with Joan to create content that complements her focuses and the interests of her fans. The team is dedicated to creating a thriving community through content and conversations, and hopes their work, like Joan’s, can ...
The key to doing this is clearly explaining your mission and the purpose of your pitch. Lead with the business need, define what you’re proposing and why you’re proposing it. Creating a mission statement for the initiative is a powerful way to do this. In the context of employee ...
To guide behavior, instead of a mission statement, identify your values or principles. See :5 Tips to Ensure Your Values Unify Your Team, Not divide It If you want to use a mission statement to provide focus, clarity for strategic decisions, and to communicate what your business is, proceed...
know that it takes a lot to compete in this landscape: becoming an entrepreneur requires planning, strategizing and even risk-taking. This step-by-step guide will show you what it takes to turn your business idea into action, fromcreating a business websiteto developing a brand tomaking money...
Brand development is the process of creating a meaning behind your company’s products and services. This guide shows you how to build a brand for your business. Your brand is one of the most powerful intangible assets that can make or break your business. Successfulbrand developmentshows your...
One way you can do this is by creating a personal vision statement, which is a statement that describes your personal values and goals. Visualizing success in this way can help motivate you to clarify exactly what it is that you’re after and continue progressing toward it. It can also hel...
5 Steps to Creating Your Marketing Message STEP 1 – Identify your target market. The first step starts out by asking, “Who is my target market?” Once you have narrowed this down then it’s easier to craft a message to that market. ...
There are lots of resources available online about how to create mission statements, but what about the vision statement? How do you go about creating one for your business? Here are the 8 steps to writing a business vision statement
Creating a brand that people love and trust keeps them coming back You get ahead of the competition and stay top-of-mind It sets you up for long-term success and builds your brand’s legacy The 8-Step process to create your brand development strategy ...