1. Conducting market research to identify your target audience So, who are your target audience? Where do they spend their time? What are their needs and wants? Which marketing avenues should you prioritise to reach them? The answers lie in market research. There are seve...
Health Organization convened a multidisciplinary, sex-balanced, international consultation workshop, which identified 6 workable avenues for action within the domains of disease burden; advocacy and awareness; prevention and risk reduction; diagnosis, treatment, and care; caregiver support; and research. ...
Traces are used in the semantics of state-based systems as a way of recording the consecutive behaviour of a state in terms of sequences of observable (input and/or output) actions. Trace semantics leads to, for instance, the notion of trace equivalence, which expresses that two states canno...
A/B testinglets you test one page element at a time. You can create multiple variations of the same element. Each variation slightly differs from the original page in terms of color, text, size, orientation, etc. The original page is calledcontrol, and the altered version is calledvariation...
Creates a shared understanding of user needs Helps with user research, etc.14. Improve Your Load SpeedAccording to Jacob Neilson, users’ attention span is only about 10 seconds. That means if your page load time is more than this limit, users are likely to become frustrated and bounce off...
Human footprints were discovered at Happisburgh, UK, in 2013. This paper describes their discovery and the difficulties of recording such enigmatic remains in a coastal environment. The geological and environmental context in which they were found is giv
If you do a little WordPress theme research, you’ll find lots of articles and advice pointing back to the Genesis Framework. Genesis isn’t a theme per se, but rather a theme framework that developers and designers can use as a base for their custom child themes. Having a framework + ...
Research your audience Check if it’s profitable Narrow down your blogging interests When you start a blog, think long term. To motivate yourself to blog regularly, you’ll need to write about something you’re genuinely interested in. If you choose a topic solely on the basis of its being...
As you reflect on what your goals are for your video marketing strategy, consider where they’ll fall within each stage of the buyer’s journey and use it to inspire your social media video ideas. Identifying the funnel stage will help you create highly effective calls to action in your vid...
As you reflect on what your goals are for your video marketing strategy, consider where they’ll fall within each stage of the buyer’s journey and use it to inspire your social media video ideas. Identifying the funnel stage will help you create highly effective calls to action in your vid...