Social media users make up 62.3% of the world’s total population. Social media users are estimated to reach over 6 billion by the year 2027. On average, social media users are active on 6.7 social media platforms. An average user spends around 2 hours and 23 minutes on social media on ...
While the average daily time spent on social media has decreased by 4 minutes, the growth in adoption continues to be strong. Presently, 94.2% of internet users engage with social media, and the gender distribution is relatively even, with a slightly higher number of male users compared to fe...
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Find the latest statistics and facts on social networks. As of 2020, an estimated third of the global population were using social networks.
Country with the most TikTok users Number of TikTok users in Indonesia Number of TikTok users in Brazil Most followed TikTok account in 2022 Advertising Social media advertising spend worldwide Mobile social media advertising spend worldwide Year-on-year growth of TikTok ad revenue Further...
36% of online adults ages 18-29 are on the social network. 80% of active users access Twitter via mobile. 60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes. 55% of people who engage with nonprofits on Twitter end up ...
From user behavior & demographics to network popularity & usage, we've compiled social media statistics every marketer should know in 2025.
Q1. What is the overall popularity of social media compared to internet use globally? Q2. Which are the most popular social networks by demographics (age and gender)? Q3. Which are the fastest-growing social networks? Q4. How do social users interact with brands when selecting products and ...
70.1% of the total US population actively uses social media, totaling a number of 239 million people In the US, 51.2% of social media users are female, while the remaining 48.8% are male, compared with a global average of 46.6% for female, and 53.4% for male.How...
This may have partly been driven by an uptick in users andtime spent on social mediabrought about by the global pandemic. 6. There are over 5,500 Twitter employees These employees are spread across 35 offices in countries around the world. ...