Perhaps the most scandalous Starbucks marketing campaign, Race Together, started with the CEO Howard Schultz pointing out the importance of the conversation that should surround race issues. That ended up in the initiative of evoking the conversation with the Starbucks barista. Each cup had the #Ra...
"There's always more to be done than just talking about something because talk is cheap sometimes," customer Keely Pollock said. "They write my name on it, they write my order, and I just see 'Race Together,' and it didn't really pique my interest," another customer, Joseph Bowe, sa...
After a week of controversy, Starbucks announced its baristas will no longer write “Race Together” on customers’ cups, however the CEO says the initiative will continue on as planned.
Judging from the social media response to its #RaceTogether campaign, Starbucks is serving up...Sciullo, Maria
Race Together Campaign The most scandalous Starbucks marketing campaign, Race Together, started with CEO Howard Schultz, pointing out the importance of the conversation surrounding race issues. For more, you can go throughthe real story behind Starbucks. Most embarrassing moment in history. ...
He said Wednesday that Starbucks is forging ahead with his race campaign. In fact, Schultz spent at least half the time at the company's shareholder meeting Wednesday talking about the push, which he's calling Race Together. Related: Starbucks exec back on Twitter after #RaceTogether backlash...
The inside story of Starbucks’s Race Together campaign, no foam. Fast Company, June 15. fastcompany.com/3046890 starbuckss-race-together-campaign-no-foam. Hall, K. R., Greene, J., Subramanian, R., & Tichenor, E. (2021). Starbucks and HMSHost: addressing discrimination across ...
While the intent of the Starbucks Race Together campaign –“to stimulate conversation, compassion, and action around race in America with the goal of encouraging greater understanding and empathy” – sounds like a good one on paper, the harsh truth for brand marketers is that good intentions do...
Starbucks' 'Race Together' Campaign and the Upside of CEO Activism When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, ...
On the heels of its controversial #RaceTogether campaign that had baristas starting conversations about race with customers while preparing their lattes, Starbucks CEO Howard Schultz has announced plans to open a cafe in Ferguson, MO. Ferguson was the scene of demonstrations after the shooting death...