(e.g.Web,Mobile,SocialMedia,DigitalMarketing,StarbucksCardandECommerce,Wi-Fi,StarbucksDigitalNetworking,EmergingIn-StoreConsumerTechnology)1.MarketPenetration 1.MarketPenetration (3)DigitalMarketing Starbucksusetheonlinetocreateanonlinecommunityforitsoverallbrandimageservicestomeetandpromotetheofflinestoresales.This...
62阅读文档大小:141.0K17页ldjyzdxddb5上传于2015-01-28格式:PPT 星巴克咖啡公司市场营销策略分析,包括4P,SWOT。Starbucks Maketing 热度: Starbucks Marketing Plan 热度: Starbucks Financial Analysis presentation 热度: Starbucks BacktotheBasics PromotionalStrategy ...
星巴克(Starbucks)品牌拓展分析英文PPT课件.ppt,4. Diversification ① After the great success of the Frappuccino blended beverages in- store, Starbucks partnered with PepsiCo to introduce a bottled version in the grocery store. We developed packaging that c
Starbucks ice cream won the American Marketing Association's Best Product introduction of 1996 in the ice-cream category. Encouraged by the product's great success, the company also introduced low- fat versions and ice cream bars. We created a packaging system that could easily accommodate all ...
Starbucks星巴克英文介绍(课堂PPT)1 2 3 4 History 5 Seattle•1971 HowardSchultz •80’S Becamepubliccompany •90’S 63countries•Now 6 Starbuckswasfoundedbytwoteachersandonewriter.ThefirstshopaswellasitsheadquarterlocatedinSeattle,Washington.Atfirst,itonlysoldbeans.7 HowardSchultzjoinedinStarbucks.8 ...
This is similarr with Chinese traditional teahouses,Beijing 1999,An unique advertising strategy : No advertising! Word-of-mouth marketing(口碑营销,Advertising,Who is spoke man of starbucks,Who is spokesman of Starbucks,Back to our questi 4、on, what is the answer,Everyone can be Starbucks ...
12 精品ppt·实用借鉴 An unique advertising strategy (独一无二的广告策略)——Word-of-mouth marketing. (口碑营销) 13 精品ppt·实用借鉴 14 精品ppt·实用借鉴“Starbucks coffee shop in China is developing fast. If I’m not in office, I’m willing to go to Starbucks coffee shop.” 15 精品...
Starbucks星巴克英文介绍PPT53011 2019/112/9 2019/212/9 2019/312/9 2019/12/9 4 History 2019/512/9 Seattle•1971 HowardSchultz •80’S Becamepublic•90’Scompany 63countries •Now 2019/612/9 Starbuckswasfoundedbytwoteachersandonewriter.ThefirstshopaswellasitsheadquarterlocatedinSeattle,...
3、ising strategy (独一无二的广告策略),Word-of-mouth marketing. (口碑营销),2020/6/27,13,2020/6/27,14,“Starbucks coffee shop in China is developing fast. If Im not in office, Im willing to go to Starbucks coffee shop.”,2020/6/27,15,Logo,2020/6/27,16,1971,1987,1992,2011,2020...
Anuniqueadvertisingstrategy：Noadvertising!Word-of-mouthmarketing（口碑营销）WhoisspokesmanofStarbucks？Backtoourquestion,whatistheanswer?EveryonecanbeStarbucks'spokesman（发言人）！Slogons Tomaximizetheflavorofacoffeebeans.将每一粒咖啡豆的风味发挥到极致。Starbucks---sharedtheplanet.星巴克与你共享家园。YouandSt...