Apart from Weibo, Starbucks’ digital marketing strategy also relies on WeChat, the biggest multi-purpose app in China. In 2017, the franchise introduced the hashtag #用星说# (Say it with Starbucks) on WeChat mini-programs. The campaign was aimed to create a social gifting feature, in whi...
Or if you want to know if the campaign helped to raise your brand awareness levels, pay attention to the number of mentions, your campaign reach, and the top mentions. This data will tell you how many people actually came across your campaign-related social media posts online and what influ...
January 3, 2024 Retail & Marketing McDonald’s testing new CosMc’s chain amid unprecedented global expansion Opening 10 test sites plus thousands of new restaurants in U.S., Canada, U.K., Australia and other markets December 7, 2023 Retail & Marketing Starbucks is making it easier for ...
Marketing Analysis Staff Reporters May 16, 2023 Asia-Pacific Power List 2023: Erin Silvoy, StarbucksSilvoy has overseen a series of successful launches and innovative partnerships for Starbucks in the region, resulting in year-on-year growth for the brand. ...
The outdoor ads boil Starbucks' message down to headlines, some of them veiled jabs at competitors: "If your coffee isn't perfect, we'll make it over. If it's still not perfect, you must not be in a Starbucks." The marketing campaign, which started this month in newspapers and ...
The surge in Luckin’s saleslast year was partly driven by its rapid expansion.More than 8,000 new store opened last year, with over 16,200 stores located in China by the end of 2023. Experts attributed Luckin Coffee's success to its industrialized process, exceptional marketing strategies, ...
Under Niccol, the burrito chain started investing in store remodels, faster service times and a fresh marketing campaign. He also partnered withDoorDashto capture diners who prefer delivery and added new menu items embracing diet trends.
A marketing campaign in the 1920s using the word “halitosis” as a condition that the antiseptic product could treat proved enormously successful. The campaign became a textbook case for using low-level fear to sell products. You may also like: Worst commutes in every state #85. Breyers ...
The surge in Luckin’s sales last year was partly driven by its rapid expansion. More than 8,000 new store opened last year, with over 16,200 stores located in China by the end of 2023. Experts attributed Luckin Coffee's success to its industrialized process, exceptional marketing strategies...
June 24, 2023 Starbucks union calls strike over Pride displays, but the company calls it a misinformation campaign June 24, 2023 Starbucks denies claims that it’s banning Pride displays but union organizers are skeptical June 14, 2023 Ruth’s Hospitality, Kraft Heinz rise; Estee Lauder...