Starbucks is probably one of the most recognized and loved brands around the globe. But you've probably looked at Starbucks logo and wondered – I know I did – who was that lady with the wavy hair and what does she stands for. To better understand the symbolism lets start with the begi...
History of the Starbucks logo The Starbucks logo, designed by Terry Heckler in 1971, was originally brown and featured a majestic bare-breasted siren. The two-tailed mermaid, drawing inspiration from old marine books, emerged. Coffee enthusiasts can still find the signature siren logo in the orig...
Welcome toBehind the Logo, a series that unpacks the history and design decisions behind some of the world's most recognized logos. After you learn a thing or two, use Shopify'sfree logo makerto create something iconic of your own. It's difficult to recall a time when the iconic green ...
The Starbucks logo has undergone a remarkable transformation over the years. The original Starbucks logo, used when founded in 1971, bore little resemblance to the clean, minimalistgreen logowe all recognise today. The maritime history of coffee trading routes inspired the inaugural Starbucks logo. I...
The original Starbucks logo in a window of the company's store at Pike Place Market in Seattle. Starbucks Although Starbucks was not the first major coffeehouse chain in the U.S., it was the first to both popularize and mass-distribute a particular brand of café culture. Starting in the...
The once humble coffee, tea and spice shop Starbucks, is now synonymous to lattes, and adored by coffee lovers worldwide. Starbucks logo history has a nautical flair in it, and right from the name, to the iconic “twin-tailed” mermaid, Starbucks has it
Founded in 1971 in Seattle, Starbucks has undergone some of the most well-known brand redesigns in history. Selling some of the most popular and beloved coffee in the world can put tremendous pressure on a brand to maintain a certain image. Their logo, presence, and branding have met the ...
Going back into the history of the company's logo helps us to understand how they got to where they are today.History of a LegendStarbucks was founded in Seattle, Washington in 1971 by three partners: Jerry Baldwin, Gordon Bowker, and Zev Siegl. They initially(最初) named the company "...
Those who laud the infusion of rich, fresh-roasted Arabica coffee into everyday life can't deny the Starbucks connection. After former CEOHoward Schultzroamed Italy studying dynamic coffee culture, the inspiration led to a redefinition of coffee drinking in America, explainsNBC News. After connecti...
The name's almost the same: Stars Coffee. The logo could be the separated-at-birth twin of the Starbucks mermaid, with flowing hair, a small enigmatic smile and a star atop her head — though instead of a Starbucks crown she wears a Russian headdress called a kokoshnik. ...