She signed on to help because she was convinced that the company’s response was bigger than public relations. “I was interested in Starbucks’ stated commitment to recognizing the real issues of racial discrimination and being serious about trying to tackle it, and also trying to play a leade...
Tall Order for Starbucks? Effort to Tackle Racial Issues ScrutinizedNEW YORK * Starbucks CEO Howard Schultz on Wednesday defended thecompany's new "Race Together"...Choi, Candice
(Peterson, 2015b). Thus, looking at public engagement with the campaign can reveal the mechanisms for this inter-racial conversation oriented towards the corporatization, or the integration of for-profit organizations into previously public-domain cultural goods and concepts, of a race-based dialogue...
Earlier this year, Starbucks was derided for encouraging baristas to write the phrase“Race Together” on customers’ coffee cups to stir a discussion of racial issues. Mr. Schultz makes no apologies for speaking out on political and social issues.“From the beginning, we set out to build a ...
Schultz has met with almost 2,000 Starbucks employees since then in cities hit most directly by racial tension and anti-police brutality protests in the last year, including Oakland, St. Louis, Los Angeles, New York, Chicago, and Seattle, where Starbucks is based.Cognizantof what a powder ke...
Pay attention to issues that become the subject of heightened public sensitivity. Racial bias and sexual misconduct are leading the pack these days. Assess (or hire someone to assess) the vulnerabilities of your organization, and devise a plan for handling the most likely worst-case crisis scenari...
"There’s a lot of racial issues that we’ve been dealing with, managers purposely cutting our hours, attacking us for no reason," she told al.com. "A lot of us have complained, and the managers — they’re just not hearing us out. Or they’re not really listening to us. Or they...
Apple’s new REJI projects to challenge systemic racism, advance racial equity nationwide Apple is supporting the launch of the Propel Center (rendering above) — an innovation hub for the entire HBCU community that will provide curriculum, internships, and mentorship opportunities. | Image c...
Starbucks said it would make its training materials available to other companies. Many retailers, including Walmart and Target, said they already offer some racial bias training. Nordstrom has said it plans to enhance its training after three black teenagers in Missouri were falsely accused by emplo...
In addition, about 40 percent of Starbucks' baristas are racial minorities, which implies that most teams in its stores would qualify as diverse. The research on diverse teams--even though it was conducted to measure gender, not racial, diversity--suggests that this has the potential to be ve...