There are a number of reasons why an item like these Stanley cups can become such a huge hit. Word of mouth can make (or break) a brand, according to Jonah Berger, anassociate professorof marketing at the University of Pennsylvania’s Wharton School. He previouslyexplainedto the Journal of...
Messi joins the Stanley cup craze The partnership aims to celebrate the global love for the traditional South American herbal drink yerba mate.Nov 22, 2024 Twitter Facebook Email Live Now CBS News 24/7 CBS News Baltimore CBS News Bay Area...
They're the must have product of the year, being resold online for thousands, even starting fights inTarget over the pink versionof the iconic water bottle. Weird, right? It's a fantastic water cup, but it's just a cup. So why the craze? Buying cultural cachet Professor Shelle Santana...
First, influencers continue to sing the brand’s praises all over social media, and partnerships with celebrities likecountry star Lainey Wilsonkeep the cup in our feeds. Also, the hydration-focused subculture known as#WaterTok, where users share “recipes” to spruce up their water — tout th...
During the four minute sketch, Johnson, Gardner and Fineman joke about the beverage carrier, making subtlereferences to its recent headlines, all while repeating in unison, “Big dumb cup.” After one audible slurp, Fineman remarked, “Mm! You can really taste the bacteria!” while Gardner add...
Hudson Valley Ice Cream Shop Joins Stanley Craze While most Stanley owners fill their tumblers with water or coffee (or wine... shhh!), a local ice cream shop has come up with an even better option. The Village Creamery in Wappingers Falls is hosting a "Stuff Your Stanley" event this Sa...
But the cup, which was introduced in 2016, only recently went viral. In fact, Stanley wasn’t prioritizing the product at all up until a few years ago. So how was a 110-year-old company able to pivot to broaden its customer segment and become one of the most popular drinkware brands ...
When the surf guitar craze died down in the mid-60s, Capital Records declined to renew their contract with Dick Dale. His father Jim and he went back to pressing their own singles. The British Invasion was in full swing. The Beatles were on the throne. The Monkees were on the horizon....
What is behind the Stanley cup craze? Stanleys provide a way for hydration enthusiasts toconsume a lot of waterin an eco-friendly way since they are reusable. The company promises their Quenchers keep water with ice cold for 48 hours and hold up to 40 oz. of water. ...