Spotify Wrapped is an annual campaign which allows users to take a look back at their year in listening, highlighting their top songs, artists, albums, genres, and podcasts. The platform presents the data in fun, colorful graphics which users are encouraged to share online to social media. Ad...
Every December social media buzz hits a high note for Spotify as it launches an updated version of itsannualWrapped featuregiving users a snapshot into their listening habits.It’s a brilliant campaign thatiteratesand improvesyear-on-yearin execution. It alsoprovides best-in-class examples ofhow ...
More social media sharing: In addition to supporting the ability to share Wrapped playlists on WhatsApp and Line, Spotify created a Snapchat lens that reflects a user’s listening personality, Wrapped-themed Bitmoji apparel and Wrapped-theme GIFs across Giphy. A Roblox world: Wrapped is also h...
2021 saw over 60 million Wrapped graphics shared on social media and the #SpotifyWrapped hashtag currently has over 70 billion usages on TikTok. The success and reach of Wrapped has also seen many other companies adopt the idea: platforms...
The bar will also begin to sparkle, and the top Swift listeners will receive a special share card for social media and thank you messages from her. Source: Campaign US Tags spotify wrapped streaming music Follow us Top news, insights and analysis every weekday Sign up for Campaign ...
times" or a similar statistic. These pop-ups are very similar to another campaign—Spotify Wrapped—which has proven extremely popular over the years. "My Spotify" brings Wrapped all year round instead of just at the end. You can share these messages with your friends or on social media. ...
For example, Your Summer Rewind and the end-of-year Wrapped campaign. Are users able to update or delete the data themselves? Where users are able to see and update the personal data themselves, we keep the information for as long as the user chooses. Do we need to keep the data to ...
That honor goes toBad Bunny, who tops the music streaming service's annual list of most-streamed global artists of the year. Per data from the Spotify Wrapped campaign released on Nov. 30, the "Party" rapper generated more than 18.5 billion streams in the las...
That honor goes toBad Bunny, who tops the music streaming service's annual list of most-streamed global artists of the year. Per data from the Spotify Wrapped campaign released on Nov. 30, the "Party" rapper generated more than 18.5 billion streams in the last 1...
their friends and followers. For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into theSprout Social Listening tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and ...