Why Spotifypodcast ads Almost half of Millennials and Gen Zs said that when they hear an ad during a podcast, they trust the brand or product being promoted because of the trusted relationship they have with the hosts.¹ That’s a powerful halo effect brands can benefit from. ...
Podcast ads on Spotify that play during podcasts are 2.1x stronger than media benchmarks in driving purchases. I am a brand/businessan agencya creatoran educational institutiona Spotify premium/free userother looking to drive revenuegrow awarenessdrive trafficpromote musicget helpother ...
Ads API iOS Android Embeds Commercial Hardware Open Access Design Accessibility Legal Community Log in 5 million podcasts and much more 1Get your top 5 tracks 2Save the 5 songs in a playlist We andour partnersuse cookies to personalize your experience, to show you ads based on your interests...
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What’s more, Spotify serves video ads only when users are “in focus”—meaning looking at the app, such as when they’re browsing the catalog for songs or podcasts. All of this is music to advertisers’ ears. “Having sound-on, in-focus ads is a key part of our value proposition,...
STANDARD(default): Provides the full breadth of podcasts eligible for ads. PARTIAL: May include audio of “real-world” alcohol/tobacco use, or dramatic depictions or educational coverage of alcohol/tobacco use; may include dramatic and non-graphic depiction, edu-tainment, op-ed coverage, or br...
With its new Spotify video podcast experience, Spotify is making is podcast ambitions clear: It wants to be YouTube for podcasts, and it's all about the ads.
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Audio ads have existed for decades, but they usually aren't as profitable for podcasts and advertisers as web or video ads, because not everyone interested in the product or service will remember to check it out after a long podcast. Spotify thinks it has a solution for this: banner ads....
You also have the option to exclude your ads from appearing during podcasts labeled as “sensitive.” This is an important consideration if you’re concerned with brand safety, or just wouldn’t want to appear during an ad break for a gritty true crime episode. On the complete other side ...