South AfricaThis study scrutinizes the influence of sport sponsorship on brand equity in South Africa. It examines the impact and contribution of brand awareness, brand image, brand loyalty and perceived quality resulting from sports sponsorship. The objective was also to understand the influence of ...
Sport sponsorship expenditure has grown substantially since the early 1990s, largely due to South Africa's re-admission to international sport and an increase in television coverage of major sporting events. International experts conclude that five main categories of sport sponsorship objectives exist, ...
The article focuses on the expenditure on sports sponsorship. Sport sponsors dug deep in South Africa during the past year, forking out Rand 32 billion to associate themselves with sporting events in a year featuring such audience grabbing headliners as...
Sponsorship of sport is not a new phenomenon. What is relatively new is the use of this medium as a health promotion strategy. The advent of tobacco tax-funded health promotion foundations in Australia in 1987, which had as a priority the replacement of tobacco sponsorship of sport, the art...
SPAR South Africa has also played a key role in promoting netball, the nation’s leading women’s sport. The company has sponsored the SPAR Netball Proteas for 25 years. This makes it the longest-running naming rights sponsorship of a national team in the country. This sponsorship was recentl...
The Influence of Sport Sponsorship on Brand Equity in South Africa This study scrutinizes the influence of sport sponsorship on brand equity in South Africa. It examines the impact and contribution of brand awareness, bran... PM Maanda,R Abratt,M Mingione - 《Journal of Promotion Management》...
With 47 brands sponsoring the 2024 World Series, the competition’s largest sponsorship deal in terms of annual value is joint between both Nike and SeatGeek,... 23 December, 2024 Technological advancements to continue to drive surge in mobile sports betting, says GlobalData With the proliferation...
There are very few policy instruments that support sport organisations to generate sustainable, external funding and create additional employment in the sector. A law banning sponsorships from alcohol companies has severely impacted many sport organisations [45], and there is no legal framework to ...
New York City FC’s new stadium project has taken a leap forward after airline Etihad stepped... » Read more Arezzo City Stadium revamp in the works Plans have been revealed for the redevelopment of the Arezzo City Stadium in Italy with the... » Read more Advertisement Genetec single...
Aston Villa looks to grow ‘global presence’ in latest deal SponsorshipNovember 7, 2024 Aston Villa has expanded its commercial portfolio by naming Ukrainian brand Nemiroff as the club’s new official vodka partner.As part of the multi-year agreement, Aston Villa will display Nemiroff Vodka’s ...