The focus of this paper is to identify the possible tools that can be used in sponsorship evaluation and then to investigate which of these methods are used by sponsors in the South African context.doi:10.1007/978-3-319-11845-1_98Adele D. Berndt...
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2. Castrol and CCTV signed a contract on Monday for the exclusive sponsorship of CCTV's broadcasting of the 2010 FIFA World Cup in South Africa. 3. Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic...
来自 EBSCO 喜欢 0 阅读量: 22 摘要: Focuses on the conflict between individual and team sponsorship in South Africa. Implementation of draconian legislation to prevent ambush marketing; Popularity of international cricket; Factors affecting the commercial conflict of interests. 年份: 2003 ...
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With multi-year deals, we’re proud to support the world’s most passionate rugby fans across western Europe and South Africa and be your passport to an unforgettable rugby experience. Community relations Environmental and social responsibility is a major focus for Qatar Airways sponsorships. ...
In 2023, Hisense's refrigerators sold well in the United Kingdom, the Czech Republic, Hungary, Slovenia, Croatia, Serbia and South Africa. Among Chinese companies in the first quarter of this year, Hisense refrigerators led the sales volume market share in Europe. ...
A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, ... Y Zhou 被引量: 1发表: 2010年 Made to Market. The article focuses on...
s headquarters in downtown Johannesburg, opened its doors to the public in 1990. It’s dynamic visual arts exhibition programme in keeping with the Standard Bank’s aim of promoting South African art and supporting cultural development and it is one of the few institutions in South Africa to ...
In South Africa, anti-tobacco advertising, promotion and sponsorship policies became more comprehensive over time and were more strictly enforced, whereas the... JMA English - 《Preventive Medicine An International Journal Devoted to Practice & Theory》 被引量: 0发表: 2016年 Reimagining Pan-African...