This article focuses on the promotional activities of the sponsors for the 1995 March Madness basketball tournament of the National Collegiate Athletic Association. Some 300,000 spectators will attend 63 games a
As we all know, Americans play basketball well, but apart from physical factors such as congenital factors, whether we can see the gap in other areas, such as youth training, alliance mechanism. For example, in the NCAA League of American universities, only men's first division teams have m...
Fast Breaking.(NCAA college basketball tournament sponsors' coming promotions)
A total of 3,142 surveys were collected from spectators at school sites and the post-season basketball tournament of an NCAA Division I conference.Results of the survey indicated recognition rates do consistently improve at the tournamentcompared to campus venues. In addition, a significant ...