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Unlike brands, whose motivations for posting can always be linked back to their intention to persuade consumers, celebrities' motivations for posting a message on social media cannot be unequivocally inferred (Wood and Burkhalter 2014). Thus, disclosures may be particularly effective in activating ...
5. Promoted by pages that impersonate medical specialists. This is closely linked to the use of deepfakes for impersonation. Since the advertisement is tied to a respected specialist, victims may be convinced that the medicine will solve their problem. 6. F...
Right now, marketers are going into Google Ads and Facebook Ad Manager and simply promoting and sponsoring stuff in seconds. If they are going to sponsor content, they probably don’t have a ton of time to think through every detail themselves. By coming up with an exact proposal, you can...