Stimulating the senses: An introduction to part two of the special issue on sensory marketingdoi:10.1002/mar.21366Labrecque, Lauren I.Psychology and Marketing
➧ We process information using our senses and generally favor one: Visuals (seeing) people need to see the whole picture. You see in pictures, colors, and shapes. As people talk, you often go back in your mind's eye to recall a picture and, if one is not there, you create a ...