Stimulating the senses: An introduction to part two of the special issue on sensory marketingCONSUMER preferencesFONTS & typefacesODORSAn introduction is presented on papers examining aspects of sensory marketing including the impact of typeface curvature in consumer preferences, the role of the ...
➧ We process information using our senses and generally favor one: Visuals (seeing) people need to see the whole picture. You see in pictures, colors, and shapes. As people talk, you often go back in your mind's eye to recall a picture and, if one is not there, you create a ...