Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid reviewCONSUMER behaviorANTHROPOMORPHISMCONSUMER preferencesMARKETINGINDUSTRIAL clustersPERIODICAL articlesBIBLIOTHERAPYThe notion of 'anthropomorphism' has been a subject of intrigue for transdisciplinary academics and scholars for the ...
protocolrationalscientificSPAR‐4‐SLRSystematic literature reviewMany guiding articles on literature reviews exist, but few have delivered an authoritative protocol that researchers can rely upon with clarity and confidence. To commemorate the inaugural annual special issue on systematic literature reviews in...