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As most studies in business are related to corporate reputation in the world’s largest companies by revenue, this paper deals with an important topic describing and measuring this construct in terms of heuristics determinants, i.e., factors related to social media that influence it [17,18]. ...
The implementation of CSR criteria by companies is being driven by increasing social pressure from different institutions, governments, unions, tour operators, and consumer associations. Social pressure has forced the hotel sector to develop new systems and procedures that take into account the needs of...