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TechSmith (www.techsmith.com) markets its software, which includes Snaglt, a PC Magazine Editors' Choice, over the Internet. The company has been e-mailing customers with product news for years and in 2006 began direct marketing in a more focused way. But TechSmith wasn't prepared. "We ...
Spam marketing is any unwanted, unsolicited message that appears in any marketing channel. That includes email, social media, text messages, phone calls and direct mail. The recipient did not request them and perceives them as having extremely low value. These messages are mostly advertising, bots...
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andcellular telephonesare also targeted. Viewed with widespreaddisdain, spam nonetheless remains a popularmarketingtool because the distribution cost is virtually free and accountability levels for spamming are typically very low. Experts estimate that spamconstitutesroughly 50 percent of the e-mail circulat...
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