优衣库(Uniqlo)作为亚洲最大快时尚品牌,SPA模式一直是其成功的核心之一。SPA模式的全称是Specialty Store Retailing Private Label Apparel Model,中文名称则为精品店零售自有品牌衣服模式。在这种模式下,品牌不仅需要设计、生产和销售商品,而且需要打造自有品牌,从而实现更多的利润和更强的控制力。 优衣库的SPA模式可以归结...
SPA ModelGlobal Brand品牌經營與管理一直是近幾年來台灣企業急欲發展的新概念,但由於過去台灣的產業結構以代工為主,因此在轉型發展品牌的過程中面臨了許多問題和挑戰,尤其是流行與服飾產業的發展,更是不斷面臨整體環境不佳的問題.服飾產業一直以來都是競爭相當激烈,其產業特色講求的是季節性與流行性,且產品生命週期...
Analysis: the full name of SPA is Specialty Retailer of Private Label Apparel. The simplest expression of the core of this model is the integration of production and circulation. The development of SPA mode has gone through three stages. It was first extracted from the business mode of the fa...
This thesis use case study method to study and analyze the biggest apparel retailer in Japan, UNIQLO. Through the case study, we can understand how UNIQLO builds a strong brand from local retailer to the biggest apparel retailer in Japan and goes global by SPA Model (Specialty Store Retailer ...
With the use of SPA mode, UNIQLO has realized the brand core advantage of "relatively low price and high quality products", and is also an essential feature of its popularity with Chinese consumers. However, with the entry of the three generation of SPA model enterprises such as ZARA and H&...
This article from the comprehensive interpretation of SPA business model definition,analysis of advantages and disadvantages of the SPA model features have this mode。And the core idea of SPA mode operation. In order to UNIQLO as an example,the successful experience has reference summarize the mode ...
Abstract:SPAmodelisconsideredthemostsuccessfulclothingbusinessmodelinpost-ITera,thismodelsuccessfullycreatedtheSpanishZARA,Sweden^H&M,UNIQLOinJapan.ManydomesticgarmententerprisescontinuetoexploreandtransformtheSPAmodelinrecentyears・butnotonscale・ArticlejustisbasedondiscussingSPAmodelsandfeatures.Rethinkingthedefectsof...
UNIQLO in order to maintain the price competitiveness of its products, they use of a SPA (Specialty Re-the taller of Private Label Apparel) business model. Through listens attentively to customer's demand directly, to restructure the whole process of planning, production and logistics to sales. ...
This study estimates a path model to examine the relationships among marketing mix elements, brand attitudes and purchase intentions, and compares the path models between global and domestic SPA brands. For this study, four SPA brands, including domestic brands (Codes Combine and Who-a-u) and gl...
兰州财经大学硕士学位论文SPA供应链模式下Zara与优衣库经营效果的比较研究随着我国经济的快速发展,人民消费水平的提高、消费群体和消费方式的变化给中国服装企业带来了巨大的发展机遇,但经济增长速度放缓、生产成本变高、服装行业内部竞争激烈、消费者对服装时尚性要求高、国外品牌进入中国市场竞争等因素,给国内服装品牌企业带...