促销(SP)工具的使用 SP工具 免费SP 引例:免费品尝---百事可乐的挑战 赠品 2.1赠品(Largess)赠品一般以消费者为对象,以免费为诱因,来缩短 或拉近品牌与消费者的 距离。赠品的形式多种 多样,常用的形式（如图 2.1）赠品形式所示。酬谢包装 包装赠品 邮寄赠品 一、目标与选用场合■促使消费者从竞争品牌改用自家...
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SP策略 第3章 免费SP策略 安徽财贸职业学院雪岩贸易学院 新颖有趣、有新引力的SP工具是促销创意的结果，需要更上一层楼！引例：1974年，百事可乐在饮料市场上只处在不显眼的地位，很少有人问津。为了树立品牌形象，对可口可乐进行公开挑战，百事公司提出了一项大胆的SP计划——盲眼测试。百事公司决定让达拉斯的市民...
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RegisterLog in Sign up with one click: Facebook Twitter Google Share on Facebook Thesaurus Encyclopedia Related to Splining:Splining machine Splin´ing a.1.Of or pertaining to a spline. Splining machine a machine tool for cutting grooves, key seats, or slots; a slotting machine. ...
Seco nd, flow directio n o f each g rid is calculat ed by using an eight dir ection ( abbreviat ed as D8) flo w model, where the weighted distance is r eg arded as the elevatio n and the V or onoi r eg io n as being a ba2 sin. In this sit uation, the collection o...
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telefonech Galaxy, tabletech Galaxy Tabs a noteboocích Galaxy Book s operačním systémem Android 10 a uživatelským rozhraním One UI2.1 či pozdějším. Seznam kompatibilních zařízení a funkcí se může měnit. Vyžaduje BLE (Bluetooth Low Energy) a Wi-Fi Direct. ...