The growth of social media in South Africa is part of a greater rise in the adoption of the internet, with more South Africans establishing an online presence. Average time spent online daily per user in South Africa:9 hours, 38 minutes Internet Adoption in South Africa Yearly increase in So...
Internet› Social Media & User-Generated Content Social media in South Africa - statistics & facts The number of active social media users in South Africa grew almost three-fold in the last ten years. Keeping in touch with friends and family, followed by reading news, was the fundamental ...
Social media connects people everywhere. Although it’s primarily a way for friends and family to connect, it’s also a venue for businesses to reach consumers. You can use social channels to connect with consumers and increase sales—but it’s not enough to build asocial media marketing stra...
Our platform guides help you make sense of all the latest stats for the world’s biggest social media platforms. Instagram users in South Africa in 2024 Numbers published in Meta’s advertising tools indicate that Instagram had 6.95 million users in South Africa in early 2024. The company’s ...
In South Africa, ad spending in the Social Media Advertising market is projected to reach US$273.40m in 2025. It is anticipated that ad spending will demonstrate an annual growth rate (CAGR 2025-2029) of 10.04%, which will result in a projected market volume of US$400.80m by 2029. When...
Old Navy is renowned for spreading goodness on Black Friday, and this social media post is no different. The brand advertised the famous $1 sock deal it runs every year, but it also promised to donate $1 to the Boys & Girls Clubs of America for every pair of socks bought. The added ...
Focusing on three community radio stations in Johannesburg, Cape Town and Durban (South Africa's three largest cities), the article draws on anthropological methods of participant observation and qualitative interviews. The study argues that while the potential exists, in this case access to and ...
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Social media has become a major factor within the operations and functions of radio stations. This study used a social media maturity model (SMMM), developed from available literature, to assess the social media maturity of a South Africa community radio station, Rhodes Music Radio (RMR). The ...
At the start of 2023, 43.48 million internet users, 25.8 million social media users, and 112.7 million cell phone connections were recorded in South Africa. With a population size of almost 60 million, these stats suggest that almost all South Africans have access to a cell phone, and almost...