Finally, we argue that the credibility of sources and their claims is determined by the reliability of the processes used by the sources to produce their claims. Our focus on the reliability of processes used by sources has implications for understanding sourcing processes, for...
Should the success of a peacekeeping mission be determined by the length of time the peace is kept or by the lasting initiatives of peace that are created?... MK Carroll - 《Middle East Review of International Affairs》 被引量: 0发表: 2005年 Source Credibility and Attitude Change in Readers...
2845 Published By: Blue Eyes Intelligence Engineering & Sciences Publication Retrieval Number A1454058119/19BEIESP ABSTRACT--This paper explores the effect of confined constructs source credibility, endorser credibility and message appeal on grocery items purchase intention. The study was performed on the...
This study is among the first to investigate the role of influencer type and message type (for-profit vs. not-for-profit) in consumer responses to marketing effectiveness concerning authenticity and source credibility. Firstly, the findings corroborate the applicability of the CASA paradigm in elucida...
As prior literature (e.g., Birnbaum and Stegner1979) suggests that source credibility or reliability is affected by both expertise and trustworthiness, our measure incorporates both expertise/accuracy and trustworthiness elements. We asked several questions to measure participants’ perceptions of the audi...
The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude Purpose – Based on message source theory, the purpose of this paper is to use positive electronic word-of-mouth (eWOM) settings to examine the influence o... Paul,C.S.,Wu,... - ...
TheCredibilityof the log source. The range is 0 - 10. The credibility indicates the integrity of an event or offense as determined by the credibility rating from the source devices. Credibility increases if multiple sources report the same event. The default is 5. ...
It is important to ensure that the firm is licensed, registered and certified. These help in ascertaining the exterminator’s credibility. Ensuring this is key since, if not well controlled the bed bugs will keep spreading and being more of a menace. In addition to that, letting strangers int...
MixSIAR estimated source contributions for simulated consumer groups showing Bayesian credibility intervals and posterior densities. Full size image For theO. mossambicusexperimental trial, muscle data indicated that the single-source consumer groups (consumers 1 to 4) were distinguishable by non-overlapping...
aIn evaluating previous literature regarding endorsements, the author notes four different approaches that have been developed to help marketers identify effective endorsement strategies. First the characteristics of the endorser are examined, through theories of ‘credibility’ and source ‘attractiveness’. ...