This finding is supported by the finding of previous studies that stated that people were found to be more influenced by the perceived trustworthiness of influencers [31]. Other previous studies found that the customers focused on the trustworthiness of the endorser and that trustworthiness plays a...
Having a great slogan also helps, as does having a celebrity endorser like Bart "Nobo... Nancy C. Morgan - 《Candy Industry》 被引量: 0发表: 2013年 Relaes socioculturais em torno da alimentao do paulistano como formao de uma identidade cultural e construo da nao brasileira In order ...