The number of social media users in Vietnam was forecast to continuously increase between 2024 and 2029 by in total 23 million users (+30.14 percent).
Social media use varies from country to country. Which country’s social media users are the most and least active? Which platforms are most popular in each country? And how does this impact the way companies build consumer profiles?
The Social Media Advertising market in Malaysia is projected to grow by 4.79% (2024-2028) resulting in a market volume of US$452.0m in 2028.
The top demographics of Indonesian social media users by age comprised of a younger audience, giving advertisers a clearer idea of where to target their efforts. Males make up 20% of the advertising reach, and females 17.7% in the 25-34 age group, making it the largest segment when it com...
What's ahead for social media in Malaysia in 2024? Population essentials in Malaysia In 2024, Malaysia has shown a willingness to embrace digital connection, as seen by the general social media statistics from the previous year. The country's overall population has grown to34.49 million, and di...
Malaysia had 15.55 million Instagram users, accounting for 47.2% of the country’s total population. Interestingly, while social media users in Malaysia tend to be younger, the advent of the ‘Insta-Gran’ is gaining traction in Malaysia; over half of Malaysian Internet users aged 55-65 now ...
by Influencer Marketing Hub Last Updated: December 10th, 2024 43 min read Social Media There were 4.95 billion active social media user identities in October 2023, 61.4% of the world's population. Social users grew by 4.5% in the year ending October 2023, with growth slowing somewhat after...
social media ecosystem. It allows users to communicate, connect, share, and associate across several platforms, influencing how we interact with one another and consume material in the age of technology. For instance, in November 2022, according to the International Telecommunication Union, a ...
Social media consumption in the Asia-Pacific region has increased significantly, with China, India, and Indonesia leading the way in terms of monthly active users. Additionally, citizens of the Philippines spent the longest time on social media per day, ranking higher than the global average. In...
Figure 6 displays the research subjects or individuals/groups/organizations examined in the research on the use of social media for development communication and social change. The most researched subject is the public (e.g., social media users, online communities, and members of social media group...