UK: 25.4% of people use it for work Japan: 8.3% of people use it for work Social Media Usage by Gender The current global average gender split of social media users is 54.6% men versus 45.4% women. Which gender uses social media more by region? North America: 50% female vs. 50% ma...
Social media usage in the UK Mobile social media usage in the United States Key figures Benchmark Most used type of social media platform in the U.S. 2023 Share of U.S. social media users who use Facebook regularly Social media website with the highest share of visits in the U...
Traditional media - is usage declining? Some forms of traditional media in the country are in decline more than others when it comes to usage, which is especially visible in the case of TV. In recent years the number of TV households in the UK has remained fairly unchanged, however, the ...
Social media usage statistics can help. Detailed information about platforms, user groups, and marketing performance can allow business owners to optimize their social media marketing strategies. It can also help you select the best platforms for your social media marketing efforts and align them with...
2. Social Media Today Blog https://www.socialmediatoday.com/ + Follow Blog Social Media Today is a leading industry publication operated by Industry Dive. They bring together news, trends, and best practices around enterprise social and digital marketing. Email ***@industrydive.com Facebook...
Facebook continues to be the most used social media platform. What is the most used social media by age? Below is a breakdown of social media usage by age range: 18-29 years – Snapchat (41%), TikTok (35%), Instagram (32%) 30-39 years – LinkedIn (34%), X/Twitter (34%), Sn...
According to The Sprout Social Index™, 30% of people plan to use social more in 2025, while 56% plan to keep their usage the same. So what does this mean for brands who want to connect with their ideal customers? It’s not simply a case of posting on every social media platform ...
Chu, SC., Kamal, S. (2011). An Investigation of Social Media Usage, Brand Consciousness, and Purchase Intention towards Luxury Products among Millennials. In: Okazaki, S. (eds) Advances in Advertising Research (Vol. 2). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_12 ...
In 2022, 13.8% of men and 12.2% of women waited another year to collect their Social Security benefits at the age of 69. Pushing it off until this age has a financial advantage. Those born in 1960 or later get 16% more by claiming their Social Security benefits at age 69, and those...
We’re spending more time on social mediaGWI’s data also shows that people are in fact spending more time on social media than ever.The company’s latest wave of research reveals that the typical working-age internet user now spends more than 2½ hours per day using social platforms, ...