TikTok, YouTube, and Instagram have all been investing this social media trend and we're sure to see more and more features that support an easier shopping experience as well as easier ways for businesses to promote products. Consider the fact that having a TikTok Shop can shorten thecustomer...
Social Media Trend #3: Micro- and nano-influencers take center stage as storytellers Influencer marketingisn’t just a trend anymore — it’s a full-blown marketing strategy that brands rely on. But while big-name influencers once dominated, the spotlight has shifted toward smaller creators.Mic...
Need an up-to-date list of social media demographics? Check out our breakdown of 2024's numbers and trends you need to know.
Children’s safety on social mediais another area of regulation that’s received support. This is partly due toa warning from the Surgeon Generalregarding the dangers of social media use among children. The Surgeon General said, “There is growing evidence that social media use is associated with...
Trends in the world ofsocial mediaare changing at the speed of light. Therefore, brands and influencers, setting themselves the goal of creating an effective marketing plan, should be one step ahead and predict trends for the current year in advance, gradually including them in the strategy for...
December 19, 2024 • 15 MIN READ Authors Rachna Shah Guest Contributor Karishma Borkakoty Content Marketer A social media trend first sparks curiosity among the audience and then strikes an emotional chord with them. Once the trend resonates with more and more people, it starts to spread acros...
Trend 4: Expanded Use of Chatbots and AI The use of chatbots and artificial intelligence (AI) on social media is expected to expand in 2024 as brands look for ways to improve customer service and engagement. Chatbots and AI can automate routine tasks, such as answering common questions or...
Need an up-to-date list of social media demographics? Check out our breakdown of 2024's numbers and trends you need to know.
Social commerce is a growing trend to watch out for and consider as a strategy. Platforms such as TikTok turn this into a reality, and TikTok Shop has been officially launched in the US in late 2023 with ways to make in-app purchases much easier. Live shopping events, interactive shopping...
Nostalgia Becomes a Marketing Strategy With Gen Z’s resurgence of 90s and Y2K trends, products from the 90s and early 2000s are making a comeback. Yes, walking down the memory lane has become a trend in itself. Why did Potterheads wait hawk-eyed for the telecast of Return to Hogwarts,...