Social media strategy planning starts with your goals. Whether you want to expand your team, build a larger following, or a more active community, taking the time to define your social goals is the first step to reaching them. The goals you set will inform the key performance indicators (KP...
Section one of your social media plan: Current strategy & baselines Introduce your current strategy and baselines as soon as possible in your social media plan. This approach shows exactly where you want or need to make improvements, which will help solidify your main goals later on. For exampl...
Social Media Strategy: How to Create An Effective Plan December 30, 2024 • 14 MIN READ Authors Damjen Lama Guest Contributor Imagine your brand’s story reaching millions, engaging customers where they are, and turning followers into loyal advocates. That’s the power of a well-executed soc...
Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what resources you need to manage your social media marketing and h...
How to execute your global social media strategy With all the planning and strategizing done, it’s time to execute your strategy. But how? You’ve already done the heavy lifting by completing the planning phase. Here are a few tips to keep in mind while you’re executing to ensure you’...
Lessons from Barack Obama s Social Media Strategy Well, the long US election campaign culminated last night with Barack Obama winning the Presidency of the United States. This is now the time where streams of political analysts will weigh in on what the parties did right, the potential missteps...
By planning ahead, marketers can ensure that they are publishing content that aligns with their overall strategy and goals. A social media content calendar can also help marketers to avoid gaps in publishing. By having a plan in place, marketers can ensure that they are consistently publishing ...
Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role ofcontent in social media; in this blog, I discuss how social needs to work as part of your overall marketing plan, n...
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Social media strategy Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existin...