You want to see that your social media strategy is hitting smaller goals along the way. To gauge how your strategy is paying off, define some quantifiable key performance indicators, or KPIs. Here are some exa
Social Media Strategy: How to Create An Effective Plan December 30, 2024 • 14 MIN READ Authors Damjen Lama Guest Contributor Imagine your brand’s story reaching millions, engaging customers where they are, and turning followers into loyal advocates. That’s the power of a well-executed soc...
How can you implement this on social media? Don’t just promote a cause for the sake of it. Choose one that you truly believe in or that aligns with your brand goals and mission and reference it throughout your social media updates. Boost your social media strategy in 2024 This collec...
Create a strategy for each platform that keeps your big-picture objectives in mind. Different platforms have different uses. For example, consumers use Pinterest to find products, but they use Facebook to connect with friends and family. Your social media strategy for each platform should consider...
You can determine this through native analytics or a social media management tool, like Sprout. For example, if the daily unique reach of your Instagram Story is higher, there’s potential for growth in your ephemeral strategy. Define your goals Once you understand your audience’s interest in...
Dive into best practices for overall social media strategy. Featured Categories Social Media Management Social Media Publishing 7 effective social media automation tools to use in 2025 Published on March 25, 2025 • Reading time 9 minutes Categories Social Media Marketing Social media ...
In this blog, we’ll be looking at the social media trends for 2023 and how they will impact businesses and consumers alike.Need help staying implementing the latest changes and trends into your organic social media strategy? Get in touch today....
Social Media KPIs. A good metric is aligned with some goal. Let’s use theBalanced Scorecard frameworkand its cause-and-effect logic to map an example of such goals. In the end, we will have a strategy map for social media marketing. ...
Plan for campaigns, not infinite timelines:Creating your social media marketing strategy is easier when you focus on a set period, like three or six months. A shorter timeline allows you to focus on reaching the next step, rather than chasing long-term dreams. Just as importantly, the end ...
If you want to create a strong social media strategy from scratch, start small. If you're just starting out, don’t stretch yourself thin. Research where your target audience hangs out. For example, if you’re aiming for business professionals, LinkedIn might be a better fit than Instagram...