You want to see that your social media strategy is hitting smaller goals along the way. To gauge how your strategy is paying off, define some quantifiable key performance indicators, or KPIs. Here are some examples. What is it? Example KPI Impressions How many people saw your post 1,000...
How to implement social media strategies: 2 Case studies Let’s dive into two powerful examples from brands that have successfully used innovative tactics to achieve their goals and engage with their audiences. 1. Nike A notable example from 2024 is Nike's "Move to Zero" campaign. This campai...
How to create a social media plan Tips and best practices for developing a social media plan Example of a social media plan Conclusion How to create a social media plan Developing a strategic social media plan requires following a series of steps to ensure your online presence aligns engages yo...
A social media plan is a comprehensive blueprint for yoursocial media management strategyto help you do just that. With the right plan in place, you can set realistic and achievable goals that align with the overarching needs of your business. You’ll also learn how to integrate emerging tren...
Access theManaging social media plan example template In this blog post, I’m going to tell you everything you need to know about developing a social media plan. 1. Set social media goals The foundation of your plan is to specify what you’re trying to achieve through your socia...
Here’s an example of a solid resume response to this ad: Professional summary Results-driven and innovative social media expert with a proven track record in developing and executing successful Instagram ad campaigns. I bring a strategic mindset, creative skills and analytical expertise to contribu...
Social media goal example: Generate leads and sales Do you want to connect with more prospective customers or drive revenue for your business? With a smart strategy, your team can generate leads at every stage of the buyer’s journey: Awareness. Otherwise known as Marketing Qualified Leads (MQL...
Here’s how to create a channel plan to crack the tough nut of social media – Content Marketing Institute
For example, you may have a campaign launching a new detailed guide and social is used to seed snippets from the guide over X weeks with a hook to download the full content. So the overarching plan guides what is being talked about and when, then the social media plan dec...
Understanding your audience’ssocial media habitsis just as important as defining who they are. Research which platforms they use most, how often they engage with content, and what types of posts drive the most interaction. For example: