Social mediaThis paper examines the impact of investor sentiment and geography on stock returns. We measure investor sentiment and location using direct measures derived from Twitter posts. We find Twitter sentiment is among important factors that can have an impact on stock returns. Negative tweets ...
You can also aim to measure return in other ways—market share, mentions, sentiment, followers, etc. And the great thing about social media is that the “investment” part of “return on investment” figures to be minimal. Social media channels are free to join. The main costs you might ...
Beyond China, sentiment analysis is also widely used by states as part of their social media intelligence (SCOMINT) efforts to police and surveil their citizens’ behavior. In the United States, the Department of Homeland Security, among others, uses sentiment analysis to monitor social media [9...
Social media sentiment analysis is a powerful method savvy brands use to translate social media behavior into actionable business data. This, in turn, helps them make informed decisions to evolve continuously and stay competitive. In this guide, we’ll break down the importance of social media sen...
What is social media sentiment analysis?Benefits of social media sentiment analysisHow to conduct a social sentiment analysis in 4 stepsTop 3 sentiment analysis tools for analyzing social media5 Tips to improve your brand sentiment on social mediaHow do your followers and customers feel about you?
Social sentiment: Is the online world full of hate? “The internet is such a negative place.” We’ve all heard this, and most of us probably think it’s true – at least to some degree. But do most people share happy thoughts online, or is social media and the web just a big pi...
The motivation of this chapter hinges on the growing popularity in the use of news and social mediaSocial media information and their increasing influence on the financial investment communityFinancial investment community . This chapter
In this research, 30 research papers have been collected from different social media providers such as Facebook, Instagram, and Twitter. After analyzing the data given in these papers, the different methods used were examined. In particular, the behavior of users was analyzed from aspects such as...
Influencer marketing:More brands are leveraging micro-influencers who now account forover 90% of influencer market share. Customer insights Audience analysis:Social media marketing companies will review customers’ and competitors’ behavior on social media and use it to support your strategy. ...
The Hollywood Reporter's newest "Person of Interest" is the 26-year-old social media star who went from beauty influencer to becoming a leading voice as a nonbinary creator and first-generation Asian American. Lifestyle News Jan 29, 2025 12:15 pm By Carly Thomas European Film Industry...